For over 100 years, Swarovski, the brand synonymous with ingenuity, poetry and technology, has developed its supreme mastery of precision-cutting, to become the world’s leading producer of cut crystal, genuine gemstones and created stones. Since the mid 1970’s, Swarovski also enchants the world with its own-branded collections of crystal jewellery, fashion accessories, home decor and objects d’art. Sold in 2000 Swarovski boutiques and concessions across the globe, the refined, design-driven collections celebrate crystal as a creative material. SWAROVSKI ELEMENTS – created for the fashion, jewellery, lighting and interiors Industries- , have become an essential ingredient of fashion and style today. With its unique blend of artisanship, advanced technology and creative workshops, the Swarovski Eyewear Collection is renowned for the originality and variety of its ever-improving range of shapes, forms, cuts, colors and coatings. Maintaining its long 20th century tradition of creative collaborations with such names as Chanel, Schiaparelli, and Christian Dior, the company works hand in hand with both established and up and coming names, including Yves Saint Laurent, Armani, Versace, Gucci, Prada, Hussein Chalayan, Jimmy Choo.